Advertising disclosure

Parts of this site are advertising for Mad Casino. This page explains which parts, and how to tell them apart from information.

What counts as advertising here

• Every button or link labelled “Go to Mad Casino”, “Claim the offer” or “Visit Mad Casino”, and the sticky bar at the bottom of guide pages.
• The hero panel and promotion cards on the home page.
• The games grid, where each tile links to the operator.

These link through a redirect at /go/ to the operator’s site and are marked sponsored and nofollow in the page code.

What is editorial

The body text of our guides, policies and legal pages is editorial. It is written by our editor, not by the operator, and follows our editorial policy. The operator does not review it before publication.

Rules we follow

Our promotional content is written to the standards UK gambling advertising is expected to meet: offers are shown with their significant conditions, nothing is aimed at under-18s, nothing suggests gambling is a route to financial success, and safer-gambling information is visible on every page. Although Mad Casino is licensed outside the UK, advertising seen by UK consumers is still subject to the Advertising Standards Authority’s codes.

Placement of promotional elements

Promotional buttons appear at the top and bottom of guide pages and in a sticky bar on phones. We do not insert them into the middle of explanations of terms, licensing or safer gambling, and the responsible gambling page carries no sign-up prompts at all.

No paid placements from third parties

We do not sell banner space, sponsored posts or link placements to anyone. The only commercial relationship behind this site is the affiliate arrangement described on our affiliate disclosure page.

Complaints about our advertising

If you think something on this site is misleading or irresponsible, email us via the contact page. You can also complain to the Advertising Standards Authority directly.